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Content Rebrand

Wanner Aarts

Client Wanner Aarts
Industry Creator / Tech Education
Services Post-Production, Rebrand Strategy
Location Netherlands
Wanner Aarts YouTube channel rebrand case study by Gleam

Paced for retention,
built to scale.

Wanner Aarts is a leading YouTube automation educator providing digital academies to operators worldwide. While the brand possessed deep domain authority, their video retention and aesthetic values didn't reflect their premium price points.

Gleam took over the long-form video editing and short-form content distribution pipeline. By matching Wanner with a single dedicated editor, we redesigned the visual hierarchy, optimized retention graphs with fast-paced cuts, custom asset typography, and seamless color grading.

The results were immediate: organic CTR surged, average watch-time increased by 45%, and the channel established a high-end visual tone that attracted premium, qualified school applications.

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Results

The Numbers

Real outcomes from our long-form editing and content rebrand partnership with Wanner Aarts.

3,500+
Avg Likes per Post
Was 52 average
3,000+
Avg Comments
Per featured post
75.8%
Follower Growth
Across 90 Days
2,960
Weekly Growth
New subscribers

Deliverables

Final Campaign Visuals

Short-Form Content

Instagram Reels

Vertical micro-edits crafted to perform on Instagram's algorithm: fast hooks, strong visual identity, and consistent brand voice.

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